Building a web presence can require significant effort in planning, development, and implementation. What is
required is completely determined by what your end goals are.
A simple web presence, often used by companies venturing onto the
internet for the first time or firms that only require basic
information, generally includes a section about the company, contact
info, and a few pages about the products and services offered.
All web sites are based upon the simple web presence - not the
organization or content, but the idea that a simple presence is
made up of the three critical services for a web site: who is this; what
are they offering; and how do I contact them. Depending
upon the comlexity of your business - life cycles, identity issues,
marketing strategies, and other factors - there are hosts of
expanded and additional services that may be required.
Some companies require heavy, custom graphics to utilize a rich visual
environment remaining constant with their present marketing
strategies and corporate identity. Chat rooms and messenging systems can
allow your site to put its users in contact with other
users. Databases can serve huge amounts of data - from product
information to corporate phone directories - and can store
information gathered through forms and surveys. Bulletin boards can
allow users to publish their views and share their expertise
with others on your site, while digital newsletters and subscribers
lists can help you keep your customers informed.
Where your presence goes and how extensive its resources are is only of
matter of determining your needs and the needs of your customers.